ODF 2022
ODF was a campaign to make India ‘Open Defecation Free', by the Ministry of Housing and Urban Affairs. The program included introducing the Swachhata app and google toilet locator, showcasing…
A multi-celebrity campaign featuring Shahrukh Khan, Aishwarya Rai Bachchan, Shankar Mahadevan, Sachin Tendulkar, and others, these ad films were created to urge citizens to participate in the annual Swachh Survekshan intercity competition. The campaign was supported by a range of TVCs and radio spots covering a variety of topics like littering, open defecation, waste segregation, and the use of public toilets. This campaign also announced the launch of the Swachhata mobile app. We created a total of 30 creatives for this campaign, which was hailed the first large-scale, multi-celebrity campaign.
ODF was a campaign to make India ‘Open Defecation Free', by the Ministry of Housing and Urban Affairs. The program included introducing the Swachhata app and google toilet locator, showcasing…
The Swachhata Startup Challenge 2022 film highlighted the journey of the campaign and its efforts in supporting startups in the sustainable and waste management sector. We made a film for…
Safaimitra Surakshit Challenge”, is an initiative that sought to ignite the respect and dignity of our Safaimitras, ’Friends of Cleanliness’. Through this initiative, their lives were made easier and secure…
Ashish Vidyarthi: The versatile actor who brings characters to life on screen and shares an unwavering passion for cricket. Explore his journey in the world of cinema and his love…
