Swachh Survekshan (2018)

A multi-celebrity campaign featuring Shahrukh Khan, Aishwarya Rai Bachchan, Shankar Mahadevan, Sachin Tendulkar, and others, these ad films were created to urge citizens to participate in the annual Swachh Survekshan intercity competition. The campaign was supported by a range of TVCs and radio spots covering a variety of topics like littering, open defecation, waste segregation, and the use of public toilets. This campaign also announced the launch of the Swachhata mobile app. We created a total of 30 creatives for this campaign, which was hailed the first large-scale, multi-celebrity campaign.

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