Break the Chain

This commercial was a part of Kingfisher’s new campaign leading up to the key message ‘Ghar Pe Kingfisher’ (Kingfisher at Home). We used a simple factory conveyor belt setup — with Kingfisher Premium bottles as the stars of the show — to convey the message. No dialogue, no human protagonists, no elaborate sets, and yet, the messaging was clear — stay home and break the COVID-19 chain. 

https://youtu.be/upr6rMd0l88

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